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'The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect,' Tanner said. New Mountain’s private equity strategy seeks to acquire the highest quality leaders in carefully selected 'defensive growth' industries, and then to build those businesses.

PepsiCo Beverages North America CEO Kirk Tanner added, 'For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans.'

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Never miss a story - sign up for PEOPLE 's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. He continued, 'The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love.' 'We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages,' Boston Beer's CEO Dave Burwick said in the press release for Hard Mtn Dew. Whether you win the sweepstakes, every Baja Blast fan is a winner with all these new Baja flavors available for summer.RELATED: Krispy Kreme Teamed Up with Hershey's to Release S'mores Donuts for Summer Simply enter the UPC on your Mtn Dew Energy Baja Blast can at for a chance to win an additional $1,000 daily prize. Mtn Dew Energy drinkers can also enter the contest. I hope they'll enjoy Baja Deep Dive as much as we enjoyed creating it.' 'An unreleased Baja flavor to kick off the summer? I think that's a surprise Dew Nation will be ready for and will want to get their hands on.

But we also wanted to surprise everyone, which sometimes can be hard to do,' said Pat O'Toole, CMO, Mtn Dew, in a press release. 'Dew Nation loves Baja Blast, and we believe fans will be happy to have it back at retail.

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To win the new Baja Blast Deep Dive, you'll need to enter a code from each of the following Baja Blast flavors, Baja Mango Gem, Baja Gold, and either Baja Blast or Baja Blast Zero Sugar. For a chance to win the daily cash prize of $1,000, you'll need to enter the code that is under the cap of participating Baja Blast flavors. The sweepstakes will offer 19,000 people the opportunity to win the new flavor.

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The Lost Treasures of Baja Island Sweepstakes has a grand prize of Mtn Dew Baja Deep Dive plus additional daily prizes of $1,000. Not only can you explore all the new flavors above, but you can also enter to win an exclusive, never before released Baja beverage. Based on leaked images of the two sodas, Gold appears to be DEW with a Blast of Natural & Artificial Pineapple Flavor, while Mango Gem claims. The Baja Gold has a tropical pineapple flavor, while Mtn Dew Energy Baja Blast tastes like the original Baja Blast loaded with citicoline, zinc, and caffeine. The two new Baja Blast flavors are Baja Mango Gem and Baja Gold. The Summer of Baja beverages will be available at all major retailers and convenience stores, but only for the summer. Mtn Dew is bringing Baja Blast back to stores for the summer, in addition to Baja Blast Zero Sugar, a few new Baja flavors, and a brand new Baja Blast energy drink.

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