Businesses can hire specialists they want to. Meme marketing requires little-to-no investment. Once that is done, click ‘generate’ and your job is done. What you need to do is add text to a pre-built format. You don’t even need basic photo-editing skills to make one. Memes Are FreeĮver wonder why there are so many memes on the internet? It’s because anyone can make them. At the end of the day, comedy allows people to forge strong connections with businesses. Self-deprecating jokes are never not funny and people like brands that don’t take themselves too seriously. Some brands even make memes at their own expense and gain a lot of traction as a result. There are different shades of meme marketing. Since there are only so many promo codes you can post to generate activity, memes are a good way to reach out to customers who might not be aware of your brand.ġ0 year challenge /FSeo8nSwAo- Denny’s November 19, 2019 On social media, 77% of users follow your pages to avail coupons and discounts.

These people are there to watch cat videos, share jokes and take their minds off everything that’s bothering them in real life. It is estimated Internet users spend 145 minutes on social media every day. Here are four reasons you need to work on your meme-making skills right away. Creating humorous pictures on regularly and cashing in on trends can help engage the audience, create a sense of association and even inspire brand loyalty. Surely, brands want to inspire a similar sentiment. It allowed people to feel good, share a laugh and worked as a social glue in a politically turbulent time. Consider the Bernie Sanders mittens meme that went viral last year. They have the power to build online communities albeit for a short period. Memes are about connection as much as they are about humor. ‘Meme marketing’ is something that businesses should seriously consider.

They can be powerful marketing tools that brands can leverage to drive engagement on their digital channels. Other times, it’s Winnie the Pooh elaborating the difference between common and sophisticated language.īut memes aren’t just for ridiculing human behavior to get a good chuckle out of the viewers. Sometimes it’s a boyfriend that’s a bit distracted. In later years, the rise of Facebook, Instagram, Tumblr and Twitter further advanced the meme culture. All we know is that they started to gather steam in the late 2000s with the emergence of platforms like 9GAG. It’s hard to pinpoint when exactly the modern memes were born. When the Internet connected different corners of the world, this exchange of cultural artifacts became much faster and a lot more efficient. In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures.

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